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The short strand cotton culture of the Piedmont just simply moved out onto the Coastal Plain.

And so that that part of the Coastal Plain that had been deforested was now used to grow short strand cotton. So for the first time that we know about in its history, it became an agricultural area. And that's…the legacy of that is fairly permanent. I think.

And unlike the other commodities that were grown along the coast, cotton was branded with the initials of the planter who grew it. And reputation and brand meant a lot in the British markets.

My understanding is that the cotton grown on the Georgia coast is, or on the Sea Islands, is silkier and has far fewer of, I think they were called naps by planters, the tiny little knots that can qualify the quality of long strand cotton.

It just was simply was a higher quality. And planters explained it by way of its proximity to the sea air and by some salinity in the soil as well as in the air.

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Mart Stewart on cotton quality and branding on the Georgia coast

Transcript